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Adidas "Into the Metaverse": Web2.5 marketing campaign in blockchain clothing

Adidas "Into the Metaverse": Web2.5 marketing campaign in blockchain clothing

Adidas "Into the Metaverse": Web2.5 marketing campaign in blockchain clothing

Adidas's $23M NFT launch exposed the gap between Web3 marketing hype and centralized execution. A cautionary tale of blockchain promises vs. reality.

Teck Ming (Terence) Tan

Oct 2, 202514 min read

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