Blockchain

Nike's .SWOOSH Web3 reality check: Built on Polygon but users never control private keys. Examine the technical gap between ownership claims and custodial reality.

Louis Vuitton's Aura blockchain: A private consortium where luxury brands control the network. Examine how centralization contradicts blockchain's core principles.

Discover why DAOs are disrupting traditional B2B marketing. Learn how D2D strategies differ and what marketing leaders need to succeed in decentralized ecosystems.

BNB Chain deep dive: $5.5B TVL and 486M users, but only 45 validators control consensus. Analyze the deflationary tokenomics and centralization trade-offs.

Chainlink's $100B valuation masks a tokenomics paradox: infrastructure dominance doesn't equal value capture. Analyze the misalignment in oracle economics.

Solana's tokenomics bets on mass adoption but faces sustainability challenges. Analyze 83% developer growth, 20,900 NFT traders, and inflation tensions.

Ethereum's tokenomics face a critical crossroads. With 27.7% of ETH staked and 0.74% inflation, explore the conflict between Layer 2 growth and value capture.

Blockchain is transforming ethical marketing in the sharing economy. Discover how decentralized technology creates fair value distribution and ownership.

Solana overtakes Ethereum as the top platform for developers in 2025. Analyze the strategic competition between Solana, Ethereum, and Base blockchains.

Blockchain replaces institutional trust with technological trust. Discover three ways blockchain enables trust in actors, actions, and assets for business.

Blockchain is transforming marketing in the sharing economy. Discover how decentralized tech creates new advertising strategies and customer relationships.

Discover how blockchain technology enables sustainable business practices in the metaverse. Learn the five key attributes driving responsible innovation.

Discover why Bitcoin offers a unique value proposition compared to traditional fiat currency. Explore the sustainability debate and what makes crypto different.