Marketing

Discover how USDT maintains market dominance through strategic distribution, liquidity advantages, and network effects despite regulatory challenges.

Tokenization is democratizing commercial real estate investment with digital fractional ownership. Learn how this $4 trillion market is transforming access.

Discover how tokenized securities are revolutionizing brand marketing in the US and Hong Kong. Learn about Nasdaq's SEC proposal and Web 3 opportunities.

Bitcoin achieved institutional maturity in October 2025 with a $2.2 trillion market cap, demonstrating evolution from speculative asset to foundational financial infrastructure through regulatory clarity, $175 billion in ETF holdings, and Lightning Network processing 650 million users.

Discover how crypto airdrops evolved from simple token giveaways to sophisticated Web3 marketing tools that build communities and reward early users.

OriginTrail Token Economy: Tokenomics structure balances utility with sustainable incentives

How to regard the role of crypto influencers and KOLs?

Hyperliquid generated $10M+ for builders through fee-sharing. Learn how their innovative model gives developers 100% of fees, transforming infrastructure.

Luxury brands bet big on NFTs, but new research reveals a surprising paradox: when sustainability matters, digital ownership can backfire.

Understanding meme coins from a cultural perepctive

Despite top-tier infrastructure and decentralization, Cardano ranks #10 by market cap but captures just $350M in DeFi—300x less than Ethereum. Why?

Why airdrops are important and tricky at the same time?

For decades, marketing effectiveness has been measured through a simple but powerful formula: return on investment. The traditional ROI...

XRP Ledger dominates institutional payments with $1.3T processed quarterly, yet has zero DeFi presence. Discover the paradox behind this payment giant.

Gucci uses real blockchain technology with verified smart contracts, but maintains centralized control. Is this genuine Web3 innovation or luxury branding?

Clinique's NFT loyalty program promised metaverse innovation but delivered centralized marketing. Why did the beauty brand's blockchain venture fail?

Budweiser's $96,000 NFT domain purchase and Heritage Collection seemed revolutionary. But was it genuine Web3 adoption or just corporate marketing theater?

Starbucks Odyssey promised blockchain loyalty rewards but shut down after 15 months. A deep dive into why this NFT experiment failed its 58,000 users.

NBA Top Shot claims blockchain decentralization but operates with full corporate control. Discover the Web2 reality behind the Web3 marketing hype.

Adidas's $23M NFT launch exposed the gap between Web3 marketing hype and centralized execution. A cautionary tale of blockchain promises vs. reality.