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Clinique NFT Loyalty Program: Innovation Theater in Blockchain Clothing

Clinique NFT Loyalty Program: Innovation Theater in Blockchain Clothing

Clinique NFT Loyalty Program: Innovation Theater in Blockchain Clothing

Clinique's NFT loyalty program promised metaverse innovation but delivered centralized marketing. Why did the beauty brand's blockchain venture fail?

Teck Ming (Terence) Tan

Oct 610 min read

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