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Web3 Airdrop Marketing Strategy Overview
Discover how crypto airdrops evolved from simple token giveaways to sophisticated Web3 marketing tools that build communities and reward early users.
Teck Ming (Terence) Tan
Oct 195 min read
Clinique NFT Loyalty Program: Innovation Theater in Blockchain Clothing
Clinique's NFT loyalty program promised metaverse innovation but delivered centralized marketing. Why did the beauty brand's blockchain venture fail?
Teck Ming (Terence) Tan
Oct 610 min read
Adidas "Into the Metaverse": Web2.5 marketing campaign in blockchain clothing
Adidas's $23M NFT launch exposed the gap between Web3 marketing hype and centralized execution. A cautionary tale of blockchain promises vs. reality.
Teck Ming (Terence) Tan
Oct 214 min read
AsterDEX's meteoric rise: Strategic lessons from Web3's hottest launch
AsterDEX achieved $3.3B market cap and 1,500% token growth in days. Learn the strategic lessons behind Web3's most successful DEX launch of 2025.
Teck Ming (Terence) Tan
Sep 275 min read
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