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How Tokenized Stocks and Securities Are Reshaping Global Branding: Key Regulatory Wins in the US and Hong Kong

Teramy Academy

United States

In September 2025, Nasdaq filed a proposal with the SEC to enable trading of tokenized equity securities and ETPs on its platform, representing a significant step toward integrating blockchain-based assets into U.S. equities market infrastructure. The SEC's Crypto Task Force is considering conditional exemptions from certain registration requirements through a "regulatory sandbox" environment, allowing firms to use distributed ledger technology to issue, trade, and settle securities. The SEC has clarified that tokenized securities remain subject to federal securities laws, emphasizing regulatory compliance while supporting innovation.


Hong Kong

Hong Kong launched its first retail tokenized fund in February 2025, the ChinaAMC HKD Digital Money Market Fund, marking the first retail tokenized fund in the APAC region. In June 2025, Hong Kong released Policy Statement 2.0 outlining plans to broaden tokenization of real-world assets and establish regular sovereign digital bond issuances. The government successfully issued tokenized green bonds worth HK$800 million in 2023 and HK$6 billion in 2024. Hong Kong follows a "same nature, same risks, same regulation" principle, treating tokenized securities with the same standards as traditional securities.


Tokenized Stocks and Securities: Connection to Global Branding and Web 3 Marketing

Tokenized stocks and securities represent a transformative opportunity for global branding and Web 3 marketing strategies. As companies explore tokenization, they position themselves as innovative, forward-thinking brands that embrace cutting-edge technology. This digital transformation creates new narratives for brand storytelling and customer engagement.


In the Web 3 ecosystem, tokenized stocks enable brands to build direct relationships with global investors and customers without traditional intermediaries. Companies can leverage blockchain's transparency to enhance trust and credibility, key components of modern brand equity. The tokenization process itself becomes a marketing differentiator, signaling technological sophistication and market leadership to stakeholders worldwide.

Furthermore, tokenized securities open new channels for community building and stakeholder engagement. Brands can create exclusive token holder communities, offer special benefits, and foster deeper loyalty through blockchain-based ownership structures. This aligns perfectly with Web 3 marketing principles of decentralization, community governance, and direct value exchange.


The regulatory clarity emerging in both the US and Hong Kong provides legitimacy to tokenization initiatives, making them more attractive for mainstream brand adoption. As major exchanges like Nasdaq embrace tokenized securities, brands can confidently integrate these instruments into their capital strategies and marketing narratives.

For global brands, tokenization also enables fractional ownership models, democratizing access to company equity across international markets. This expansion of investor bases creates broader brand awareness and engagement opportunities, particularly among digitally native demographics who value Web 3 technologies and decentralized finance innovations.


Disclaimer: The content on this website is for marketing innovation and education purposes only and should not be considered investment advice.


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