Gucci uses real blockchain technology with verified smart contracts, but maintains centralized control. Is this genuine Web3 innovation or luxury branding?

Clinique's NFT loyalty program promised metaverse innovation but delivered centralized marketing. Why did the beauty brand's blockchain venture fail?

Budweiser's $96,000 NFT domain purchase and Heritage Collection seemed revolutionary. But was it genuine Web3 adoption or just corporate marketing theater?

Starbucks Odyssey promised blockchain loyalty rewards but shut down after 15 months. A deep dive into why this NFT experiment failed its 58,000 users.

NBA Top Shot claims blockchain decentralization but operates with full corporate control. Discover the Web2 reality behind the Web3 marketing hype.

Adidas's $23M NFT launch exposed the gap between Web3 marketing hype and centralized execution. A cautionary tale of blockchain promises vs. reality.

Nike's .SWOOSH Web3 reality check: Built on Polygon but users never control private keys. Examine the technical gap between ownership claims and custodial reality.

Louis Vuitton's Aura blockchain: A private consortium where luxury brands control the network. Examine how centralization contradicts blockchain's core principles.