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Trends
Learn from real-world trend analysis and strategic decisions that drive explosive growth in Web3 industry
The Global Blockchain and Crypto Market Overview 2025
In 2025, the blockchain and crypto industry has entered a new stage of scale, regulation, and brand maturity. Global crypto market capitalization surpassed about USD 3.9 trillion (2024: USD 2.7 trillion, +44 %) . Worldwide crypto ownership reached over 580 million people , up ~18 % from 2024 . The Asia-Pacific region accounts for roughly 37.6 % of total holders (2024: 30 %), leading global growth .On-chain activity grew even faster: 2025 Global Adoption Index shows regional
Wuxia (Amy) Bao
Nov 8, 202523 min read
Tokenized Commercial Real Estate Is Unlocking Trillions in Value
Tokenization is democratizing commercial real estate investment with digital fractional ownership. Learn how this $4 trillion market is transforming access.
Teck Ming (Terence) Tan
Oct 28, 20253 min read
The Rise of Decentralized Science (DeSci): How Blockchain Is Democratizing Research and Innovation
DeSci uses blockchain to democratize research, breaking down barriers and enabling global collaboration in scientific innovation.
Teck Ming (Terence) Tan
Oct 26, 20253 min read
On-Chain AI: Inside the Next Paradigm of Intelligent Marketing
What if the future of marketing powered by AI and trusted on-chain?
Wuxia (Amy) Bao
Oct 25, 20259 min read
Brand Use Cases
Explore the successful and challenging use cases of brands that applied blockchain marketing strategies. The methodology, outlined by Tan & Saranemi (2023), is grounded in trust among actors, actions, and assets.
Gucci blockchain NFT: genuine Web3 or luxury veneer?
Gucci uses real blockchain technology with verified smart contracts, but maintains centralized control. Is this genuine Web3 innovation or luxury branding?
Teck Ming (Terence) Tan
Oct 6, 202516 min read
Clinique NFT Loyalty Program: Innovation Theater in Blockchain Clothing
Clinique's NFT loyalty program promised metaverse innovation but delivered centralized marketing. Why did the beauty brand's blockchain venture fail?
Teck Ming (Terence) Tan
Oct 6, 202510 min read
Budweiser Web3 NFT: Trophy Purchase or Trust Transformation?
Budweiser's $96,000 NFT domain purchase and Heritage Collection seemed revolutionary. But was it genuine Web3 adoption or just corporate marketing theater?
Teck Ming (Terence) Tan
Oct 2, 202515 min read
Starbucks Odyssey: Technical Deep Dive Into a "Centralized Web3" NFT Loyalty Experiment
Starbucks Odyssey promised blockchain loyalty rewards but shut down after 15 months. A deep dive into why this NFT experiment failed its 58,000 users.
Teck Ming (Terence) Tan
Oct 2, 202513 min read
Curve and Its Community Power
Building community through decentralized approaches
Wuxia (Amy) Bao
Oct 20, 20255 min read
Web3 Airdrop Marketing Strategy Overview
Discover how crypto airdrops evolved from simple token giveaways to sophisticated Web3 marketing tools that build communities and reward early users.
Teck Ming (Terence) Tan
Oct 19, 20255 min read
Hyperliquid's builder fee-sharing marketing model turns infrastructure into revenue
Hyperliquid generated $10M+ for builders through fee-sharing. Learn how their innovative model gives developers 100% of fees, transforming infrastructure.
Teck Ming (Terence) Tan
Oct 14, 20259 min read
How Plasma Is Rewriting Marketing by Making Dollars the Product
When most blockchain ventures promise to “revolutionize finance,” their message rarely resonates beyond the crypto faithful. They talk of...
Wuxia (Amy) Bao
Oct 13, 20257 min read
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