Tokenomics design focuses on creating sustainable models that drive value and incentivize community participation within blockchain/Web3/crypto ecosystems. We focus on three key marketing foundations in our analysis: a. institutions (i.e., consumers, firms, channels, and regulators), b. processes (i.e., innovation, branding, customer experience, and value appropriation), and c. value creation (i.e., value creation for consumers, value creation for firms, and value creation for society).