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Adidas's $23M NFT launch exposed the gap between Web3 marketing hype and centralized execution. A cautionary tale of blockchain promises vs. reality.

Nike's .SWOOSH Web3 reality check: Built on Polygon but users never control private keys. Examine the technical gap between ownership claims and custodial reality.

Louis Vuitton's Aura blockchain: A private consortium where luxury brands control the network. Examine how centralization contradicts blockchain's core principles.

Discover why popular NFTs lose value when scarcity backfires. Learn how social buzz affects pricing and why supply constraints don't always boost NFT prices.

Discover why DAOs are disrupting traditional B2B marketing. Learn how D2D strategies differ and what marketing leaders need to succeed in decentralized ecosystems.

My personal story and motivation

How to empower crypto research with on-chain big data?

BNB Chain deep dive: $5.5B TVL and 486M users, but only 45 validators control consensus. Analyze the deflationary tokenomics and centralization trade-offs.

Chainlink's $100B valuation masks a tokenomics paradox: infrastructure dominance doesn't equal value capture. Analyze the misalignment in oracle economics.

Mapping the state-of-the-art in content analysis in blockchain research to determine an appropriate research direction

How to measure the financial influence of influencers in the crypto industry?

Where to meet real builders in person?

How to investigate market sentiment and mindshare for making right marketing decisions?

Solana's tokenomics bets on mass adoption but faces sustainability challenges. Analyze 83% developer growth, 20,900 NFT traders, and inflation tensions.

Launching NFT campaign is super easy!

Most used tools to automate community operation and engage community members

Ethereum's tokenomics face a critical crossroads. With 27.7% of ETH staked and 0.74% inflation, explore the conflict between Layer 2 growth and value capture.

Hyperliquid achieved 70% market share and $7B airdrop with zero VC funding. Analyze the tokenomics blueprint behind radical stakeholder alignment and success.

MiCA became fully applicable December 30, 2024, fundamentally transforming EU crypto marketing. Navigate compliance requirements and competitive advantages.

The Anti-CBDC Act blocks Federal Reserve digital currency, creating unprecedented marketing opportunities for private crypto companies and stablecoins.