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Join date: Sep 30, 2025

About

Wuxia (Amy) Bao is assistant professor of marketing at Rennes School of Business in France. She is a co-founder of Teramy Academy.

Posts (27)

Nov 10, 20255 min
Designing the New Digital Economy: How Smart Token Design Drives Trust and Behavior
Designing the New Digital Economy: How Smart Token Design Drives Trust and Behavior When people talk about blockchain, they often focus on technology. Yet the real revolution isn’t in the code—it’s in the economics. Tokens, the tradable digital units that power blockchain ecosystems, are quietly redefining how value, trust, and participation are built online. Think of tokens as the “currencies” of new digital nations. They govern access, reward contribution, and even shape community behavior....

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Nov 10, 20254 min
The Token Paradox: When Incentives That Build Platforms Also Hold Them Back
The Token Paradox: When Incentives That Build Platforms Also Hold Them Back Every platform faces the same painful dilemma at launch: how do you attract users when there’s not yet anyone to interact with? Buyers won’t show up without sellers, and sellers won’t join without buyers. Economists call it the “chicken-and-egg problem.” Marketers know it as the growth trap that can stall even the most promising digital ventures. Blockchain technology seemed to offer a clever fix. Instead of begging...

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Nov 8, 202523 min
The Global Blockchain and Crypto Market Overview 2025
In 2025, the blockchain and crypto industry has entered a new stage of scale, regulation, and brand maturity. Global crypto market capitalization surpassed about USD 3.9 trillion  (2024: USD 2.7 trillion, +44 %) . Worldwide crypto ownership reached over 580 million people , up ~18 % from 2024 . The Asia-Pacific region accounts for roughly 37.6 %  of total holders (2024: 30 %), leading global growth .On-chain activity grew even faster: 2025 Global Adoption Index shows regional transaction...

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