What if the future of marketing powered by AI and trusted on-chain?

For years, the promise of Web3 was rooted in speculation around purely digital tokens. Today, the shift is toward tangible value: transforming physical or legally recognized assets, such as real estate, private credit, treasuries, or commodities, into blockchain-based tokens that can be traded, financed, or collateralized. This kind of assets are called RWA (Real-World Asset). The emergence and popularity of RWA marks a structural change in both the product and the marketing.

What is FOMO and how it influences consumer behavior?