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When Digital Luxury Backfires: The NFT Paradox in Sustainable Fashion

When Digital Luxury Backfires: The NFT Paradox in Sustainable Fashion

When Digital Luxury Backfires: The NFT Paradox in Sustainable Fashion

Luxury brands bet big on NFTs, but new research reveals a surprising paradox: when sustainability matters, digital ownership can backfire.

Teck Ming (Terence) Tan

Oct 143 min read

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