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The Must-Know Principles and Paradox of Airdrop for Marketing Beginners

The Must-Know Principles and Paradox of Airdrop for Marketing Beginners

The Must-Know Principles and Paradox of Airdrop for Marketing Beginners

Why airdrops are important and tricky at the same time?

Wuxia (Amy) Bao

Oct 87 min read

Rethinking ROI: How Crypto Is Redefining Marketing Effectiveness and Efficiency

Rethinking ROI: How Crypto Is Redefining Marketing Effectiveness and Efficiency

Rethinking ROI: How Crypto Is Redefining Marketing Effectiveness and Efficiency

For decades, marketing effectiveness has been measured through a simple but powerful formula: return on investment. The traditional ROI...

Wuxia (Amy) Bao

Oct 89 min read

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