The Token Paradox: When Incentives That Build Platforms Also Hold Them Back Every platform faces the same painful dilemma at launch: how do you attract users when there’s not yet anyone to interact with? Buyers won’t show up without sellers, and sellers won’t join without buyers. Economists call it the “chicken-and-egg problem.” Marketers know it as the growth trap that can stall even the most promising digital ventures. Blockchain technology seemed to offer a clever fix. Ins