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Visionaries in Marketing Education: From the Perspective of Decentralization, Blockchain, and Crypto Assets

Updated: Oct 13

Teramy Academy

The Marketing Misconception

First, let's understand what "Marketing" is. Marketing involves three key foundations in business, (a) institutions (i.e., consumers, firms, channels, and regulators), (b) processes (i.e., innovation, branding, customer experience, and value appropriation), and (c) value creation (i.e., value creation for consumers, value creation for firms, and value creation for society).


Unfortunately, many people reduce marketing to just communication and advertising for sales. This oversimplified view treats marketing as purely tactical work requiring minimal theory, just "hands-on" execution.


This perspective misses marketing's strategic depth. When decentralized technology meets the three foundational pillars (institutions, processes, and value creation), traditional approaches fall short. How do you build trust without central authority? How do you create value propositions for multi-functional tokens? How do you engage communities that prioritize transparency? These questions require sophisticated understanding beyond conventional advertising.


The Educational Gap in Business Schools

While AI has captured significant attention in business school curricula, blockchain technology, decentralization, and crypto assets remain largely overlooked. Most schools have rushed to integrate AI courses and research centers, creating an educational imbalance.


Despite blockchain's transformative potential in reshaping value creation and organizational structures, most business schools treat it as a niche topic. Graduates enter a marketplace where decentralized technologies are reshaping industries, yet they lack foundational knowledge in tokenomics, community governance, or decentralized value creation.


Enter TERAMY Academy

TERAMY Academy was formed to bridge this critical gap between traditional marketing education and decentralized technology realities. We [Teck Ming (Terence) and Wuxia (Amy) are marketing professors] recognize that marketing in Web3 ecosystems requires new frameworks, methodologies, and strategic thinking.


Our academy focuses on developing marketing professionals who understand both traditional business principles and decentralized technology applications. We provide practical education that combines marketing fundamentals with blockchain technology, tokenomics, and community-driven value creation.


Through comprehensive courses, case studies, and hands-on projects, TERAMY Academy prepares marketing professionals for the decentralized future where traditional business models are being reimagined.


Disclaimer: The content on this website is for marketing innovation and education purposes only and should not be considered investment advice.


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