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Research Academic


When Scarcity Backfires: Why Popular NFTs Can Lose Value When Supply Gets Too Tight
Discover why popular NFTs lose value when scarcity backfires. Learn how social buzz affects pricing and why supply constraints don't always boost NFT prices.

Teck Ming (Terence) Tan
10 hours ago4 min read


From Business-to-Business to DAO-to-DAO: Why Marketing Leaders Need a New Playbook
Discover why DAOs are disrupting traditional B2B marketing. Learn how D2D strategies differ and what marketing leaders need to succeed in decentralized ecosystems.

Teck Ming (Terence) Tan
11 hours ago4 min read


How Blockchain Is Redefining Ethical Marketing in the Sharing Economy
Blockchain is transforming ethical marketing in the sharing economy. Discover how decentralized technology creates fair value distribution and ownership.

Teck Ming (Terence) Tan
3 days ago4 min read


Why Trust in Blockchain Matters for the Future of Business
Blockchain replaces institutional trust with technological trust. Discover three ways blockchain enables trust in actors, actions, and assets for business.

Teck Ming (Terence) Tan
4 days ago3 min read


How Blockchain Is Rewriting the Rules of Marketing in the Sharing Economy
Blockchain is transforming marketing in the sharing economy. Discover how decentralized tech creates new advertising strategies and customer relationships.

Teck Ming (Terence) Tan
4 days ago3 min read


How Blockchain Can Drive Sustainable Business in the Metaverse
Discover how blockchain technology enables sustainable business practices in the metaverse. Learn the five key attributes driving responsible innovation.

Teck Ming (Terence) Tan
4 days ago4 min read
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