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Strategy Trends


The Global Blockchain and Crypto Market Overview 2025
In 2025, the blockchain and crypto industry has entered a new stage of scale, regulation, and brand maturity. Global crypto market capitalization surpassed about USD 3.9 trillion (2024: USD 2.7 trillion, +44 %) . Worldwide crypto ownership reached over 580 million people , up ~18 % from 2024 . The Asia-Pacific region accounts for roughly 37.6 % of total holders (2024: 30 %), leading global growth .On-chain activity grew even faster: 2025 Global Adoption Index shows regional

Wuxia (Amy) Bao
Nov 8, 202523 min read


Tokenized Commercial Real Estate Is Unlocking Trillions in Value
Tokenization is democratizing commercial real estate investment with digital fractional ownership. Learn how this $4 trillion market is transforming access.

Teck Ming (Terence) Tan
Oct 28, 20253 min read


The Rise of Decentralized Science (DeSci): How Blockchain Is Democratizing Research and Innovation
DeSci uses blockchain to democratize research, breaking down barriers and enabling global collaboration in scientific innovation.

Teck Ming (Terence) Tan
Oct 26, 20253 min read


On-Chain AI: Inside the Next Paradigm of Intelligent Marketing
What if the future of marketing powered by AI and trusted on-chain?

Wuxia (Amy) Bao
Oct 25, 20259 min read


RWA (Real-World Asset) Marketing
For years, the promise of Web3 was rooted in speculation around purely digital tokens. Today, the shift is toward tangible value: transforming physical or legally recognized assets, such as real estate, private credit, treasuries, or commodities, into blockchain-based tokens that can be traded, financed, or collateralized. This kind of assets are called RWA (Real-World Asset). The emergence and popularity of RWA marks a structural change in both the product and the marketing.

Wuxia (Amy) Bao
Oct 19, 20256 min read


Community Is the Channel: The Core Lever of Web3 Brand Growth
In Web2, brands grew by optimizing algorithms, content persuasion, influencer engaging, and discount promotion. In Web3, they grow by orchestrating communities. As blockchain technology decentralizes ownership, data, and identity, community has become both the medium and the message of brand growth. In this new paradigm, communities are not marketing audiences — they are stakeholders, collaborators, and co-creators. This article discusses that the technological foundations of

Wuxia (Amy) Bao
Oct 14, 20256 min read


Synthetic Stablecoins: Building Digital Dollars Without Banks
Discover how synthetic stablecoins create $1 digital assets using crypto collateral instead of banks—a $300B market revolutionizing decentralized finance.

Teck Ming (Terence) Tan
Oct 11, 20258 min read


Meme Coins: Understanding the Pop Culture Behind Speculative Finance
Understanding meme coins from a cultural perepctive

Wuxia (Amy) Bao
Oct 11, 20256 min read


Banks reverse course on stablecoins as regulatory clarity meets existential threats
Major banks are racing to launch stablecoins after years of skepticism. Discover why regulatory clarity is driving this dramatic shift in 2025 and what it means.

Teck Ming (Terence) Tan
Oct 8, 20256 min read


The Temptation of Transparency: The Ethical Boundaries and Strategic Actions in Web3 Marketing
How should Web 3 marketer navigate ethical challenges?

Wuxia (Amy) Bao
Oct 8, 20257 min read


The Must-Know Principles and Paradox of Airdrop for Marketing Beginners
Why airdrops are important and tricky at the same time?

Wuxia (Amy) Bao
Oct 8, 20257 min read


Rethinking ROI: How Crypto Is Redefining Marketing Effectiveness and Efficiency
For decades, marketing effectiveness has been measured through a simple but powerful formula: return on investment. The traditional ROI...

Wuxia (Amy) Bao
Oct 8, 20259 min read


A Framework for Reinventing Digital Scarcity for Luxury Brands through NFTs
Safeguarding traditional brand values through crypto innovation

Wuxia (Amy) Bao
Oct 7, 20257 min read


Why Traditional Companies Are Building Corporate Crypto Treasuries: Strategy, Risk, and Returns
Traditional companies now hold $88B+ in crypto reserves. Discover why 250+ firms are adopting Bitcoin as a strategic treasury asset in 2025.

Teck Ming (Terence) Tan
Oct 5, 202512 min read


Traditional Finance Goes On-Chain: The Infrastructure Behind Real-World Asset Tokenization
Major banks are tokenizing $30B+ in real-world assets on blockchain. Learn how JPMorgan, BlackRock, and Goldman Sachs are reshaping traditional finance.

Teck Ming (Terence) Tan
Oct 4, 202515 min read


USDT vs USDC: The Ultimate User's Guide 2025/26
USDC vs USDT: Compare regulatory compliance, security architecture, and transaction costs. Your complete guide to choosing the right stablecoin in 2025/26.

Teck Ming (Terence) Tan
Sep 28, 20254 min read


Platform Wars: Solana vs Ethereum vs Base Strategic Competition 2025
Solana overtakes Ethereum as the top platform for developers in 2025. Analyze the strategic competition between Solana, Ethereum, and Base blockchains.

Teck Ming (Terence) Tan
Sep 28, 20257 min read


Hyperliquid's radical playbook: How rejecting VCs drove explosive growth
Hyperliquid achieved $2.7T in trading volume and 70% DEX market share without VC funding. Discover how rejecting venture capital drove explosive growth.

Teck Ming (Terence) Tan
Sep 27, 20256 min read


AsterDEX's meteoric rise: Strategic lessons from Web3's hottest launch
AsterDEX achieved $3.3B market cap and 1,500% token growth in days. Learn the strategic lessons behind Web3's most successful DEX launch of 2025.

Teck Ming (Terence) Tan
Sep 27, 20255 min read
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