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Marketing


USDT (Tether) Stablecoin: Marketing Analysis
Discover how USDT maintains market dominance through strategic distribution, liquidity advantages, and network effects despite regulatory challenges.

Teck Ming (Terence) Tan
Nov 1, 20253 min read


Tokenized Commercial Real Estate Is Unlocking Trillions in Value
Tokenization is democratizing commercial real estate investment with digital fractional ownership. Learn how this $4 trillion market is transforming access.

Teck Ming (Terence) Tan
Oct 28, 20253 min read


How Tokenized Stocks and Securities Are Reshaping Global Branding: Key Regulatory Wins in the US and Hong Kong
Discover how tokenized securities are revolutionizing brand marketing in the US and Hong Kong. Learn about Nasdaq's SEC proposal and Web 3 opportunities.

Teck Ming (Terence) Tan
Oct 27, 20252 min read


Bitcoin State-of-the-Art in October 2025
Bitcoin achieved institutional maturity in October 2025 with a $2.2 trillion market cap, demonstrating evolution from speculative asset to foundational financial infrastructure through regulatory clarity, $175 billion in ETF holdings, and Lightning Network processing 650 million users.

Teck Ming (Terence) Tan
Oct 25, 20253 min read


Web3 Airdrop Marketing Strategy Overview
Discover how crypto airdrops evolved from simple token giveaways to sophisticated Web3 marketing tools that build communities and reward early users.

Teck Ming (Terence) Tan
Oct 19, 20255 min read


OriginTrail: Comprehensive Market Analysis & Token Economy Research
OriginTrail Token Economy: Tokenomics structure balances utility with sustainable incentives

Teck Ming (Terence) Tan
Oct 18, 202524 min read


When Voices Move Markets: The Power and Limits of Crypto Influencers / KOLs
How to regard the role of crypto influencers and KOLs?

Wuxia (Amy) Bao
Oct 16, 20256 min read


Hyperliquid's builder fee-sharing marketing model turns infrastructure into revenue
Hyperliquid generated $10M+ for builders through fee-sharing. Learn how their innovative model gives developers 100% of fees, transforming infrastructure.

Teck Ming (Terence) Tan
Oct 14, 20259 min read


When Digital Luxury Backfires: The NFT Paradox in Sustainable Fashion
Luxury brands bet big on NFTs, but new research reveals a surprising paradox: when sustainability matters, digital ownership can backfire.

Teck Ming (Terence) Tan
Oct 14, 20253 min read


Meme Coins: Understanding the Pop Culture Behind Speculative Finance
Understanding meme coins from a cultural perepctive

Wuxia (Amy) Bao
Oct 11, 20256 min read


Cardano Analysis: Technical Brilliance, Market Indifference
Despite top-tier infrastructure and decentralization, Cardano ranks #10 by market cap but captures just $350M in DeFi—300x less than Ethereum. Why?

Teck Ming (Terence) Tan
Oct 8, 202510 min read


The Must-Know Principles and Paradox of Airdrop for Marketing Beginners
Why airdrops are important and tricky at the same time?

Wuxia (Amy) Bao
Oct 8, 20257 min read


Rethinking ROI: How Crypto Is Redefining Marketing Effectiveness and Efficiency
For decades, marketing effectiveness has been measured through a simple but powerful formula: return on investment. The traditional ROI...

Wuxia (Amy) Bao
Oct 8, 20259 min read


Ripple XRP Ledge: An Institutional Payment Without DeFi Marketing
XRP Ledger dominates institutional payments with $1.3T processed quarterly, yet has zero DeFi presence. Discover the paradox behind this payment giant.

Teck Ming (Terence) Tan
Oct 7, 202513 min read


Gucci blockchain NFT: genuine Web3 or luxury veneer?
Gucci uses real blockchain technology with verified smart contracts, but maintains centralized control. Is this genuine Web3 innovation or luxury branding?

Teck Ming (Terence) Tan
Oct 6, 202516 min read


Clinique NFT Loyalty Program: Innovation Theater in Blockchain Clothing
Clinique's NFT loyalty program promised metaverse innovation but delivered centralized marketing. Why did the beauty brand's blockchain venture fail?

Teck Ming (Terence) Tan
Oct 6, 202510 min read


Budweiser Web3 NFT: Trophy Purchase or Trust Transformation?
Budweiser's $96,000 NFT domain purchase and Heritage Collection seemed revolutionary. But was it genuine Web3 adoption or just corporate marketing theater?

Teck Ming (Terence) Tan
Oct 2, 202515 min read


Starbucks Odyssey: Technical Deep Dive Into a "Centralized Web3" NFT Loyalty Experiment
Starbucks Odyssey promised blockchain loyalty rewards but shut down after 15 months. A deep dive into why this NFT experiment failed its 58,000 users.

Teck Ming (Terence) Tan
Oct 2, 202513 min read


NBA Top Shot's Blockchain Paradox Revealed
NBA Top Shot claims blockchain decentralization but operates with full corporate control. Discover the Web2 reality behind the Web3 marketing hype.

Teck Ming (Terence) Tan
Oct 2, 202511 min read


Adidas "Into the Metaverse": Web2.5 marketing campaign in blockchain clothing
Adidas's $23M NFT launch exposed the gap between Web3 marketing hype and centralized execution. A cautionary tale of blockchain promises vs. reality.

Teck Ming (Terence) Tan
Oct 2, 202514 min read


When Scarcity Backfires: Why Popular NFTs Can Lose Value When Supply Gets Too Tight
Discover why popular NFTs lose value when scarcity backfires. Learn how social buzz affects pricing and why supply constraints don't always boost NFT prices.

Teck Ming (Terence) Tan
Oct 1, 20254 min read


From Business-to-Business to DAO-to-DAO: Why Marketing Leaders Need a New Playbook
Discover why DAOs are disrupting traditional B2B marketing. Learn how D2D strategies differ and what marketing leaders need to succeed in decentralized ecosystems.

Teck Ming (Terence) Tan
Oct 1, 20254 min read


BNB Chain: A Deep Dive into Sustainable Tokenomics and Market Positioning
BNB Chain deep dive: $5.5B TVL and 486M users, but only 45 validators control consensus. Analyze the deflationary tokenomics and centralization trade-offs.

Teck Ming (Terence) Tan
Oct 1, 202524 min read


Chainlink's tokenomics paradox: infrastructure dominance meets value capture uncertainty
Chainlink's $100B valuation masks a tokenomics paradox: infrastructure dominance doesn't equal value capture. Analyze the misalignment in oracle economics.

Teck Ming (Terence) Tan
Sep 30, 20255 min read


Solana's tokenomics: A marketing framework analysis
Solana's tokenomics bets on mass adoption but faces sustainability challenges. Analyze 83% developer growth, 20,900 NFT traders, and inflation tensions.

Teck Ming (Terence) Tan
Sep 30, 20256 min read


Ethereum's Tokenomics Reveal a Platform at a Critical Crossroads
Ethereum's tokenomics face a critical crossroads. With 27.7% of ETH staked and 0.74% inflation, explore the conflict between Layer 2 growth and value capture.

Teck Ming (Terence) Tan
Sep 30, 20258 min read


Hyperliquid's Tokenomics Blueprint: A Case Study in Radical Alignment
Hyperliquid achieved 70% market share and $7B airdrop with zero VC funding. Analyze the tokenomics blueprint behind radical stakeholder alignment and success.

Teck Ming (Terence) Tan
Sep 29, 20255 min read


MiCA transforms crypto marketing forever
MiCA became fully applicable December 30, 2024, fundamentally transforming EU crypto marketing. Navigate compliance requirements and competitive advantages.

Teck Ming (Terence) Tan
Sep 29, 20257 min read


Anti-CBDC Act Creates Marketing Gold Mine for Crypto Companies
The Anti-CBDC Act blocks Federal Reserve digital currency, creating unprecedented marketing opportunities for private crypto companies and stablecoins.

Teck Ming (Terence) Tan
Sep 29, 20257 min read


GENIUS Act Marketing Playbook: Navigating the New Stablecoin Regulatory Landscape
The GENIUS Act signed July 18, 2025 creates the first federal stablecoin framework. Navigate new marketing compliance requirements for the crypto ecosystem.

Teck Ming (Terence) Tan
Sep 29, 20257 min read


The CLARITY Act: A Marketing Game-Changer for Crypto
The CLARITY Act transforms crypto marketing with the first comprehensive regulatory framework. Discover how this legislation impacts digital asset marketers.

Teck Ming (Terence) Tan
Sep 29, 20255 min read


How Blockchain Is Redefining Ethical Marketing in the Sharing Economy
Blockchain is transforming ethical marketing in the sharing economy. Discover how decentralized technology creates fair value distribution and ownership.

Teck Ming (Terence) Tan
Sep 28, 20254 min read


Why Trust in Blockchain Matters for the Future of Business
Blockchain replaces institutional trust with technological trust. Discover three ways blockchain enables trust in actors, actions, and assets for business.

Teck Ming (Terence) Tan
Sep 28, 20253 min read


Visionaries in Marketing Education: From the Perspective of Decentralization, Blockchain, and Crypto Assets
Explore how blockchain and decentralization are transforming marketing education. This post challenges traditional marketing misconceptions and reveals why business schools are missing critical opportunities in teaching crypto assets and decentralized value creation.

Teck Ming (Terence) Tan
Sep 27, 20252 min read
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